FRESH15 - Barcelona

About meeting design: how using the full range of tools, from concepts to technology makes meetings & events more engaging and fun > more action > more impact!

Meetings & Events, Communications

 


Welcome to the Glastonbury Festival for meetings and events:


The FRESH conference is where meeting planners, designers and organisers meet to experience the future in meeting design. Take a dive in new formats, test the latest technology, get hands on with fresh techniques, discover start-ups, experience acts, arts and more.


FRESH is a ground-breaking incubator, a super innovative melting pot and a No-rules pressure cooker for meeting design.


FRESH15 is about art & inspiration

FRESH News

Videos and quotes

  • Maarten Vanneste
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    "The FRESH conference is the Glastonbury festival of Meeting design." Michael Jackson, MC and Keynote, South Africa. 

    "Just a quick note to thank you all for the great spirit, fun, ideas, networking, creativity and so much more you all brought together during a very successful FRESH conference in Barcelona. We need more of these moments to open our minds on content and to mirror with peers." Steve Dewit, corporate meeting agency, Belgium.

    PERFORMING ART connected to the content

    PERFORMING ART connected to the content

  • Juraj Holob
  •  

    This session is a mash up of interactivity. It consists of various interactive parts that allow attendees to deeply emerge into different aspects of meetings and events. Participants have a chance to discover a range of different art techniques and tech tools for infusing interactivity into meetings. Not only do attendees discuss different techniques, they can also experience these techniques firsthand in the collaborative learning environment. In this session Istvan van Heuverzwyn, Martijn Timmermans and Holger Omlor invite you...

    The planner panel: The decisive factor

    The planner panel: The decisive factor

  • Dominika Fudala
  •  

    Is the events industry innovative in its approach? That’s the question this panel of corporate planners discusses and provides different perspectives. Moderator Victor Neyndorff kicks off the session with the poll revealing that 63% of session participants don’t think that the events industry is innovative enough. Victor elicits the conversation bringing attendees actively into the conversation right from the start. There are opposing arguments in the audience creating an engaging debate. The moderator takes interaction a step further...

    FRESH15 Awards

    FRESH15 Awards

  • Dominika Fudala
  •  

    For the fourth time, the FRESH conference handed out the unique awards for excellence in meeting design. The objectives of FRESH awards were to bring more attention to ‘the content-side of meetings’ and acknowledge both the individuals and solutions that make a significant impact in this field. This year, the FRESH awards grew in numbers, from 2 awards in the past to current 6 awards, selected by the jury as well as by the public The Chair and presenter of the award ceremony was Gerrit Heijkoop. The Awards were sponsored by the...

    PERFORMING ART connected to the content

    PERFORMING ART connected to the content

  • Juraj Holob
  •  

    This session is a mash up of interactivity. It consists of various interactive parts that allow attendees to deeply emerge into different aspects of meetings and events. Participants have a chance to discover a range of different art techniques and tech tools for infusing interactivity into meetings. Not only do attendees discuss different techniques, they can also experience these techniques firsthand in the collaborative learning environment. In this session Istvan van Heuverzwyn, Martijn Timmermans and Holger Omlor invite you...

    #FRESHcon15 Photo Highlights

    #FRESHcon15 Photo Highlights

    FRESHTV at #FRESHcon15

    FRESHTV at #FRESHcon15

  • Dominika Fudala
  •  

    FreshTV offers you an extra opportunity to join the FRESH15 if you can't make it to Barcelona. The FRESHTV offers the online participation at the start and at the end of the Monday and Tuesday. 

    Sign up for FRESH online, It's free! 

    The FRESH team offers you a TV-show during all three days of the #FRESHcon15, see detailed schedule below. You'll be able to watch the opening and closing session, interviews with speakers...

    Keynote: Get ready for Change

    Keynote: Get ready for Change

  • Dominika Fudala
  •  

    Michael Jackson’s keynote starts not from the stage but from the audience seat. He is live-streamed making a point that it’s important for event professionals to have the attendee’s perspective always in mind. Because it’s harder to be an attendee than to be on stage. Already from the stage, Michael kicks off his talk by introducing the quote ‘The more things change, the more they stay the same...’He then guides the audience through the rollercoaster of technology advancements in an exhilarating and hilarious way. Michael opens attendees’ minds...

    FRESH15 Session: A well-designed conference tells a STORY

    FRESH15 Session: A well-designed conference tells a STORY

  • Juraj Holub
  •  

    Under Martijn Timmermans’s leadership, this session takes interaction by storm. After a super-brief introduction, the first speaker Christian Middelthon invites people to read and discuss statements and questions glued on the walls. Attendees are prompted to discuss their thoughts with one another and stick post-its with their comments next to the statements.Participants can move around openly, dialogue and share their viewpoints and impressions on the introduced topics...

    MUSIC AND STAGING, a powerhouse of IMPACT

    MUSIC AND STAGING, a powerhouse of IMPACT

  • Dominika Fudala
  •  

    It’s rare to see such a beautiful session opening like the one by Joshua Samson who played soothing melodies on the halo drum. Josh is joined virtually by Caroline who observes his music-creation activities and provides her insights. Following Josh’s lead, participants clap out simple rhythms standing in the semi-circle, gradually making the rhythms more and more complex. People engaged in making music together are naturally drawn to one another and when the activity is over they seamlessly continue the conversation...

     

     


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