The FRESH Conference 2017

The FRESH conference is where meeting planners, designers and organisers meet to experience the future in meeting design.

Meetings & Events, Senior Events

The FRESH Conference 2017 15-17 Jan 2017 Worldwide
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FRESH goes Multi City

Something extraordinary is happening in the world of meetings and about 95% of #eventprofs haven't experienced it yet. 98% of meeting professionals haven't ever organized one and 100% of medical meeting planners are looking at possibly organizing one.

The meeting industry is undergoing a huge shift with technology, regulation, safety, environment and changing political climate. A new meeting format  Multi City Meeting emerges to provide the answers to many of these challenges by saving on travel, environment and out-of-the-office time; enabling a new kind of meetings.

More than ever before technology  is bridging distance, language and culture differences. The lowering cost and simplified organization bring multi city meetings within everyone's reach. We are all becoming hyperlinked humans.

FRESH17 will be a unique opportunity for meeting professionals to experience the Multi City format: a conference that happens in several hubs at the same time. Each hub is a real, face to face meeting that takes place in one city. All hubs will be connected to each other in a high tech, low cost and innovative way that makes it feel as if everyone is in the same room. By joining one of the hubs, you can really experience the new format and understand when the format works for your future events.

FRESH let's you experience (There will be no webcast) this new disruptive meeting format so you are ready for the future. The pressure is on... are you in?*

Multi City Meetings:  less cost and time, more participants and possibilities:

* Do not try to do it on your own, come to FRESH instead. Experiencing it is the only way to really understand how it works.


The FRESH Conference is a ground-breaking incubator, an innovative melting pot and a no-rules pressure cooker for meeting design.

The FRESH conference is where meeting planners, designers and organizers meet to take a dive into new meeting formats,  get hands-on with fresh techniques, test the latest technology, discover start-ups, experience acts and more. 

Video of previous FRESH: Introducing art can turn your meeting upside down. Learn how.


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